creative director / designer / storyteller
creative director / designer / storyteller
The ask was to develop an integrated brand activation campaign that brought the best of Quinnipiac University to life in a simple, powerful and uniquely ownable way that differentiates us from the competition while engaging, educating and exciting our target audiences.
There is a raw, liberating energy and confidence to this campaign with a look and feel that illustrates the determination and drive it takes to breakthrough borders and go into uncharted territory.